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Together with the school of Culture and Techniques of Fashion in Rimini, we created a concept for Baume & Mercier, a Swiss manufacturer of luxury wrist watches.


The project was built around a new representation of young women, well taught, determined and strong: it started from a traditionally masculine watch, rethought through and “covered” by a gold shell, to represent and embrace the new feminine way to face life.




Anna Biotti

Giulio Buscaroli

Chiara Pompa

Luigi Scigliano

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